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Search Engine Optimization (SEO) & PPC Generalist

Company: World Emblem Internatio
Location: Hollywood
Posted on: January 9, 2022

Job Description:

IMMEDIATE START AVAILABLE: Growth opportunity in a multinational, fast pace and diverse organization. The ideal candidate for the SEO Generalist role will be an in-house dynamic person to secure our company's online position as industry leader by optimizing and managing our paid and organic search campaigns. This SEO expert performs page optimization across our websites to ensure search results are relevant and to create a positive user experience, growing website traffic, lead volume and brand awareness. We are looking for someone who has extensive PPC and SEO knowledge, who thrives at keeping up with online marketing trends and who is innovative with strategies.The SEO Generalist will be responsible for managing all PPC and SEO activities such as keyword strategy, content strategy and link building to increase organic search rankings and drive search traffic. We expect you to keep up to date with the latest industry best practices and work closely with other teams to develop and drive a successful PPC and SEO search strategy.This role will require a specialist who can do it all - someone who has mastered the skills of analyzing websites for improvements, perfecting their knowledge of in-depth keyword research, and understanding the art of SEO copywriting.ResponsibilitiesAudit - Perform in-depth and ongoing analysis and implementation of PPC and SEO strategies, including keyword research and discovery, expansion, and optimization.Analyze - Research and analyze competitor content and links.Research - Perform in-depth keyword research and create content strategies.Write - Craft and optimize copy and landing pages for search engine optimization. Quality content for websites, blog posts, and digital advertising copy. Develop and implement link building strategy.Collaborate - Create complex strategies to a wide range of stakeholders. Recommend changes to website architecture, content, linking and other factors to improve SEO positioning for target keywords.Report - Prepare executive-ready reporting of SEO performance, important trends and project progressRequired SkillsPassion for SE and digital marketingNeed for collaboration and teamworkExperience with website analysis using a variety of tools including Google Analytics and Google Search Console.Proven PPC and SEO experience and a track record of success growing paid and organic search traffic and conversionsSolid understanding of performance marketing, conversion, and online customer acquisitionUnderstanding of HTML, JavaScript and CSSKnowledge with content management systems Working knowledge with marketing software (e.g. Salesforce) Outstanding ability to think creativity, identify and resolve problems Interest in sharing and learning High levels of integrity, autonomy, self-motivation, and innovation Work Environment: The following work environment characteristics are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, overtime may be required in order to meet project deadlines, sitting for extended periods of time and physically able to participate in training sessions, presentations, and meetings. Some travel may be required for the purpose of meeting with clients, stakeholders, or off-site personnel/management made to enable individuals with disabilities to perform the essential functionsPhysical Requirements: While performing the duties of this job, the employee is regularly required to use hands to fingers, handle or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl, and talk or hear. The employee is frequently required to stand, walk and sit. The employee must be able to lift 25 to 50 pounds and may occasionally need to lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Compliance: Every WEI employee is required to review and acknowledge their understanding of the Company Handbook and Ethics Policy. WEI requires every employee to conduct our Company's business using good judgment and the highest ethical standards. Employees are held accountable for working within the parameters of our written Policies and Procedures. WEI employees are required to demonstrate vigilance with respect to our Safety practices while promoting profitability by reducing waste and carelessness within their scope of responsibility. Our employee's commitment to demonstrating ethical behavior consistently helps WEI prosper by earning the trust and respect of our customers, suppliers, shareholders, competitors and the community. Due to potential contact with confidential and proprietary information, all WEI employees sign and are bound by a Confidentiality Agreement. Employees understand and agree to maintain all matters pertaining to WEI business and its Business Partners, in strict confidence. PI159010804

Keywords: World Emblem Internatio, Hollywood , Search Engine Optimization (SEO) & PPC Generalist, Other , Hollywood, Florida

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