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Director, CRM and Lifecycle Marketing (Open to Remote - Work from Home)

Company: MDLIVE Inc
Location: Miramar
Posted on: June 12, 2021

Job Description:

MDLIVE, an Evernorth Company, offers convenient, affordable, and contagion-free virtual healthcare services to more than 50 million members nationwide. Our network of board-certified physicians, dermatologists, psychiatrists, and therapists are specially trained in virtual care and are committed to providing the highest quality treatment and the best possible patient experience.

We leverage disruptive technology and artificial intelligence to simplify and streamline the healthcare experience, connecting providers and patients whenever and wherever it is most convenient, often within just minutes. To learn more about our expanding services, partnerships with major health plans, hospital systems and employers, download our app, or text "Sophie" to MDLIVE (635483) to register and experience our product firsthand.

We are currently seeking a Director, CRM and Lifecycle to join our growing team in Chicago, IL or Miramar, FL. Due to the unprecedented situation of COVID-19, MDLIVE has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding, and each role day-to-day.

This individual will have the opportunity to lead exciting marketing campaigns to better increase the utilization of our services, run and optimize our email and direct mail programs, all while managing and building a team of marketing professionals. If you have passion for insights-led decision making and analytical approaches to marketing improvement, apply now and become a part of the growing MDLIVE team!

What you'll do?

This position sits within the marketing team using owned marketing channels to improve engagement & retention of MDLIVE's 60 million members. You will design, implement, test, launch and track marketing campaigns to drive enrollment and increase member engagement. You will also collaborate with other team members on strategy and you will be responsible for partnering with technology teams to improve our CRM personalization and automation capabilities. You will also:

  • Act as a strategic leader at building and developing automation strategies that drive member acquisition and growth.
  • Lead enhancements of MDLIVE's campaign management technology and data systems in partnership with technology teams to enable scaled CRM
  • Design and build owned channel marketing campaigns for key target audiences, including ongoing enhancement of personalization capabilities
  • Execute, measure and optimize B2C email and direct mail programs to maximize customer engagement & revenue generation
  • Develop always-on optimization plans including A/B testing, long-term customer value assessment, and targeting enhancements
  • Improve our lifecycle and triggered communications to increase brand awareness and retention.
  • Manage direct mail agency to deliver high-impact direct mail campaigns with consistent measurement and optimization loops
  • Organize campaign reporting and summarize results, insights, and action steps for executive audience
  • Deeply understand MDLIVE's customers, what motivates them and their barriers to entry to inform messaging strategy
  • Participate in quarterly ideation sessions with Content Manager to plan new email content that will lead to additional opens, clicks, and conversions
  • Stay up to date on email and direct mail best practices, apply best practices to engage MDLIVE's target customer

What skills and experience do you bring?

  • A minimum of a Bachelor's Degree in Marketing, or related field such as Management Information Systems, Statistics, or Digital Marketing
  • 6+ years working with CRM or marketing automation, preferably using Marketo, Salesforce, or other similar CRM application
  • 4+ years of technical experience building marketing campaigns, including email and direct mail
  • 2+ years of experience managing a team and giving strategic direction to campaign executors
  • Strong understanding of CRM systems and using data and automation to improve marketing campaigns
  • Track record of successful team leadership with experience organizing and completing detailed projects accurately, and ability to deliver on deadlines and within defined budgets
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
  • Experience with a range of email campaign software, including Marketo preferred
  • Must be adaptable and enjoy working on many projects with many people at the same time
  • Experience and understanding of API connections for system interoperability is a plus

Benefits and Perks of Joining MDLIVE:

  • Unlimited PTO
  • Medical (including FSA & HSA), dental, vision, and life insurance benefits
  • Free, unlimited access to MDLIVE's virtual healthcare platform
  • 401k program with company match
  • Paid parental leave
  • Fertility benefits
  • Kazoo (peer-to-peer rewards & recognition platform)
  • Career development and growth opportunities
  • Generous employee referral bonuses
  • Free, unlimited access to LinkedIn Learning
  • Casual dress code
  • Company-sponsored events and meals when we return to the office

What makes a successful MDLIVER?

  • Thrive in a fast-paced and entrepreneurial environment, find peace in chaos, take initiative, and absorb information quickly
  • Demonstrate a high level of intellectual curiosity
  • Demonstrate humility
  • Be trustworthy by doing what you say you will do

Most importantly, you will be part of an entrepreneurial, agile and fast-paced team that also knows how to have fun!

Interested? Let's talk. Submit your application today and come join us in our journey to disrupt healthcare!

As an Equal Opportunity Employer, our human code is simple. Think Big. AtMDLIVE, we see diversity and inclusion as a source of strength in disrupting healthcare. We believe we can revolutionize our industry if our workforce is as diverse as our users. We are looking for people who bring diversity of thought, experience, background, gender, religion, ethnicity, sexual orientation, age, marital status, country of origin and disability.

Keywords: MDLIVE Inc, Hollywood , Director, CRM and Lifecycle Marketing (Open to Remote - Work from Home), Other , Miramar, Florida

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