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Digital Trade Development Manager - Atlantic Division

Company: Southern Glazer's Wine and Spirits, LLC
Location: Miramar
Posted on: May 3, 2021

Job Description:

Job Description

The Digital Trade Marketing Manager would be responsible for managing digital trade marketing initiatives aligned to digital advertising on the SGWS Proof eCommerce site and in conjunction with corresponding supplier programming. This role would work with local markets also liaise with the Corporate Commercial Effectiveness and Commercial Transformation teams.

Duties and Responsibilities

  • Manage the planning, design, and implementation of all corporate and local digital trade marketing initiatives including annual digital campaigns, tactical digital program calendars, and growth-focused digital marketing strategies
  • Lead all digital trade marketing program communications, supplier meetings, and business review/planning meetings with regional and local market leadership
  • Measure and evaluate ROI and sales and promotion effectiveness of all digital trade marketing initiatives
  • Identify new digital trade marketing opportunities through consumer trends, customer segmentation, purchasing analysis, "pairs with" strategies, etc.
  • Work with the Corporate Transformation Team to stay up to date on new digital marketing, eCommerce, and CRM functionality and leverage all capabilities for supplier brand-building efforts
  • Work with the Corporate New Ventures Team to drive incremental supplier brand value through new sales channels including eCommerce and "4th Tier" delivery accounts
  • Ensure digital trade marketing initiatives are supported with the proper point of sale materials
  • Support the collection of digital images and content for new suppliers
  • Responsible for updating product grids & featured brand carousels on market-specific category landing pages based on commercial priorities & seasonal trends while ensuring alignment with corp/region programs
  • Act as the gatekeeper for all state requests for articles or promotional material on eCommerce
  • Act as the gatekeeper for local/regional image syndication requests
  • Perform other job-related duties as assigned

Qualifications

Minimum Qualifications

  • Bachelor's Degree or an equivalent combination of education and experience
  • Five plus years of digital/e-commerce experience in CPG or similar consumer products industry

Physical Demands

  • Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
  • Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping
  • May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Keywords: Southern Glazer's Wine and Spirits, LLC, Hollywood , Digital Trade Development Manager - Atlantic Division, Other , Miramar, Florida

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