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Company: Comcast
Location: Miramar
Posted on: May 3, 2021

Job Description:

Job Summary

Effectv, the advertising sales division of Comcast Cable, is seeking a dynamic Director of Sales Marketing, within the Sales Development team in the Marketing organization. The Sales Development team partners with the Sales Organization to develop the go-to-market narrative to ensure advertising sales revenue opportunities are maximized and client expectations are met. This person needs to be a driven leader who has experience creating marketing narratives and materials, influencing multiple stakeholders and driving results. This individual needs to have a strong strategic background, deep experience in sales marketing and deep executional experience.

Job Description

Core Responsibilities

+ Assists in the creation of integrated sales and marketing programs.

+ Develops marketing campaign strategies in conjunction with related departments. Identifies new and current markets with the greatest sales revenue potential and develops and implements sales marketing programs that serve these customers. Customizes solutions to include content creation, consumer sweepstakes and on-air enhancements.

+ Creates advertising options to implore new and continued Advertising Sales spending.

+ Assists in creating marketplace sales strategy for key properties.

+ Supports the Sales force with materials on intended message, collateral and products/pricing information of campaigns.

+ Works extensively with Account Executives as well as Advertising Sales management to pursue and close most difficult and strategic accounts.

+ Evaluates performance of integrated Sales and Marketing programs against desired outcomes.

+ Mentors, develops and directs staff including lower-level management, professionals and non-exempt employees. Leads and directs groups, providing expertise in the area of Marketing Solutions.

+ Consistent exercise of independent judgment and discretion in matters of significance.

+ Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

+ Other duties and responsibilities as assigned.

Additional Responsibilities

+ Continually evaluates and adjusts sales and marketing strategies and plans to meet the changing customer landscape across national and regional markets.

+ Drives results by developing sales materials (decks, videos, scripts) to secure new and incremental business across identified industry verticals, customer segmentation and personas.

+ Works with Sales Development leaders to prioritize, execute and support centralized marketing programs and strategies that scale and benefit regional teams.

+ Partners with marketing, sales and product leadership to evaluate performance of integrated Sales and Marketing programs against desired outcomes.

+ Develops and delivers training content for sales, sales development and other stakeholders

+ Develops and monitors marketing budgets, spending, and forecasting for programs that benefit regional and enterprise markets

+ Works with Sales leaders across verticals and coordinates programs with partner groups across marketing, research and comms.

+ Drives client-wide facing communications for finance, billing and traffic issues

+ Management of one teammate to deliver on the above, while mentoring and developing expertise and career opportunities.


+ Bachelor's Degree or Equivalent.

+ Generally requires 10+ years related experience with at least 7 years' driving results.

+ Must have previous experience working with large cross-functional teams.

+ Extensive marketing collateral development experience

+ Excellent communication skills, both written and oral.

+ Strong understanding of automotive, advertising and media industry changes and market challenges.

+ Convincing Consultant - shows sound judgement with regards to strategy and creative.

+ Results oriented. Understands a revenue driven culture and is hyper focused on business development.

+ Customer service focused with strong cross-functional collaboration lens

+ Highly organized and able to handle multiple projects simultaneously.

+ Driven - ability to drive work on time and corral teams to deliver work on time.

Employees at all levels are expected to:

+ Understand our Operating Principles; make them the guidelines for how you do your job.

+ Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

+ Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

+ Win as a team - make big things happen by working together and being open to new ideas.

+ Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

+ Drive results and growth.

+ Respect and promote inclusion & diversity.

+ Do what's right for each other, our customers, investors and our communities.


+ This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.


Bachelor's Degree

Relevant Work Experience

10 Years +

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Keywords: Comcast, Hollywood , Director, Other , Miramar, Florida

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