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Trade Marketing Manager - USA

Company: Scenic Tours Pty Ltd
Location: Hollywood
Posted on: May 3, 2021

Job Description:

About Scenic and Emerald Cruises:

From humble beginnings in Newcastle, Australia, to a global company with business centers in Australia, New Zealand, Switzerland, USA, Canada, and the UK, Scenic and Emerald Cruises are a true success story within the travel industry. The Scenic story began in 1986, when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New Zealand, Norfolk Island, and South Africa. By the end of the decade, Scenic was hosting tours to Canada and Alaska, and in 2008 we launched our unique Space-Ships and began offering luxury all-inclusive river cruises throughout Europe. In 2019, Scenic also launched the Worlds First Discovery yacht, Scenic Eclipse. Emerald Cruises is the parent brand of Emerald Waterways and the newly formed Emerald Yacht Cruises. The brand offers contemporary deluxe ships, outstanding service and an incredibly inclusive pricing plan

 

Trade Marketing Manager We are looking for a seasoned travel trade aficionado who can lead trade media and co-op marketing efforts across both the Scenic and Emerald brands.   Spearheading all trade marketing programs, in collaboration with the Sales leadership team, you will be responsible for the development of trade media plans, co-op media efforts, creative, flow of projects, approval of promotional materials and ad placement. This position is focused on ensuring consistency of brand message and image in all trade marketing initiatives as well as driving and measuring the performance of efforts in order to iterate and improve future plans. 

PRIMARY JOB RESPONSIBILITIES:

  • Develop comprehensive integrated marketing plans that drive maximum demand and sales of both Scenic and Emerald brands
  • Be the guardian of the brand ensuring it is represented appropriately throughout all co-op marketing initiatives inclusive of direct mail, email, digital advertising, newspaper, etc.
  • Shepherd the customer experience of our Travel Agent partners across all marketing touchpoints inclusive of website (landing pages, UX, etc.) and email campaigns
  • Proactively work and own all facets of trade marketing efforts strategy development, media plan creation and coordination, brief writing, kicking off creative teams, managing deadlines, and approving across relevant stakeholders
  • Work with Digital, CRM, and Analytics teams in order to understand Travel Agent interactions on web properties and stitch them to more traditional outlets like brochure downloads, print ad flights, sales team visits/ events in order to get the pulse on how to best coordinate optimal touchpoint experience
  • Collaborate with Brand Managers on campaign opportunities and extensions that will enhance the brand in the Travel Agent community with the goal of generating more engagement and ROI
  • Work with PR agency in order to implement a regular cadence or editorial coverage that spotlights the brands as well as where pertinent the Sales leadership team
  • Brainstorm possibilities around how to enhance Travel Agent engagement with the brands across all channels particularly social media and marketing efforts
  • Be the link between the US Marketing, Global Marketing team, and the Sales leadership team
  • Responsible for upload and maintenance of information on various web tools
  • Provide support on email campaign development, scheduling and technical needs in collaboration with Digital team
  • Other adhoc tasks

 

Required:

 

  • 7+ years river cruise or cruise industry experience
  • Bachelors Degree
  • Ability to grasp new topics quickly and communicate professionally with Stakeholder & SMEs.
  • Strong organizational, written and verbal communication skills
  • Ability to manage time and prioritize work autonomously
  • Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives
  • Positive attitude, professional demeanor and adaptable to a changing environment
  • Ability to provide and execute creative solutions to challenges
  • Ability to multi-task and pitch in where needed
  • Passion for the travel industry
  • Eager to be a part of a fast-growing company

 

What we offer:

  • Generous vacation and paid time off policy
  • Medical/dental/vision insurance
  • Commuter benefits
  • 401k (match)
  • Dental insurance
  • Healthcare spending or reimbursement accounts such as HSAs or FSAs
  • Retirement benefits or accounts
  • Commuting/travel assistance
  • Employee discounts

 

Job Type: Full-time

Work authorization:

  • United States (Required)

 

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Keywords: Scenic Tours Pty Ltd, Hollywood , Trade Marketing Manager - USA, Other , Hollywood, Florida

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