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Digital Marketing Director and Strategist

Company: Vohra Wound Physicians
Location: Miramar
Posted on: August 6, 2022

Job Description:

Job Title: -Director of Digital Marketing - -Company: -Vohra wound physicians is the largest wound care company in USA and been in business for 21 years. -We provide services in 3100 facilities in 28 states and growing rapidly. -Vohra Wound Care, the nation's most trusted wound care specialty practice, is seeking a hands-on, high energy out of the box Digital Marketing Director to join our team. The Digital Marketing Director will support our online marketing efforts for multiple lines of business through the effective use of paid social, email campaigns and conversion rate optimization. -Reporting to the CHRO, the Digital Marketing Manager/Director will be tasked with generating demand to grow our database and overall company revenues, especially our recruitment of physicians.
Success in this role: is exceeding and leading digital marketing trends in a competitive industry and setting the industry standard for out of the box thinking that leads to the largest lead generation success in the industry. - -Digital Manager responsibilities include:

  • Design, develop, execute, and evaluate email marketing and SMS campaigns to drive recruitment pipeline growth and educational module purchases.
  • Expert in performance-based marketing, multi-factor attribtution, research, and outstanding content creation.
  • Create and display content that appeals to physicians.
  • Run Google Display Ads, and have expertise in lead generation.
  • Analyze key performance indicators and adjust based on insights to drive lead acquisition.
  • Lead site audits that examine user behavior and recommend changes to improve conversions.
  • Develop, evaluate, and oversee the implementation of A/B testing.
  • Develop and refine procedures for repeatable success, including maintaining the appropriate tracking of conversions.
  • Identify, apply, and share industry trends and insights that help to optimize campaign performance.
  • Own and manage the promotions email promotional calendar including messaging, segmentation, and content strategies.
  • Work cross-functionally with business department leads and the executive team to set strategy through analysis of historical marketing data. -Qualifications required:
    • BA/BS degree or equivalent work experience.
    • 5+ years of experience in digital marketing with particular emphasis on lead generation in highly competitive industries.
    • Medical industry experience preferred.
    • Leadership experience presenting to an executive team with excellent communication skills, both written and verbal.
    • Email expertise, esp. improving engagement and deliverability
    • Extensive experience with digital advertising platforms such as Google Ads, Microsoft Ads, Facebook, indeed, and LinkedIn.
    • Ability to strategize, manage, build, and segment email campaigns, including design templates, calls-to-action, and content that gets users to convert.
    • Deep familiarity with analytics and analysis of complex datasets.
    • In depth knowledge of integrated marketing and digital disciplines and digital marketing funnels.
    • Proven success as a contributor to high-performing remote work teams, especially analytic/technical teams.
    • Self-starter with the ability to work independently, prioritize and get things done.
    • Highly analytical and able to extract meaning from data and use this information to optimize a marketing strategy.
    • Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions. Strong leadership track record with ability to work effectively with executive leadership team. -Nice to Haves:
      • Experience with Lever, LeadsRx, HotJar, Monetate, and WordPress
      • Advertising agency experience - -

Keywords: Vohra Wound Physicians, Hollywood , Digital Marketing Director and Strategist, Executive , Miramar, Florida

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