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Engagement Manager (CE Mgr III) - Strategy, Planning & Integration*

Company: Parks, Experiences and Products
Location: Hollywood
Posted on: May 15, 2022

Job Description:

Customer Engagement (CE) is part of the Marketing Center of Excellence within Disney Parks, Experiences and Products (DPEP). We connect consumers to the place where dreams come true through the development of holistic, audience-focused, data-driven communication plans across offline, digital and direct relationship channels.

We are looking for an Engagement Manager - CE Strategy, Planning and Integration to join our dynamic team. You will lead a small team to develop holistic, audience-centric communication plans for your assigned lines of business. Your team will manage the planning, forecasted spending, message integration and execution of paid media and owned channel campaigns. You will report to the Manager, CE-Strategy, Planning and Integration.

Responsibilities :
You Will:

  • Lead a team of 1 to 3 direct reports practicing inclusive leadership
  • Facilitate partnership across Agency, Activation, CIMA, Yellow Shoes and Finance teams to develop campaign recommendation and facilitate approvals.
  • Lead annual and tactical planning for assigned paid media and owned channel campaigns.
  • Partner with Agency in offline media planning and coordination of media buying.
  • Guide collaborative, holistic content planning and tactical asset distribution across multiple media campaigns or programs for assigned priority Messages.
  • Manage campaign media budgets aligned with the annual operating plan.
    Basic Qualifications :
    You Have:
    • Minimum 6 years of experience with Cross-Channel Media Planning and Media Buying (TV, out of home, streaming, display, social, search) or Owned Channel (email, direct mail, organic social) experience.
    • Knowledge of data-driven, audience-centric marketing strategies and how to bring them to life them in an integrated communications plan.
    • Demonstrated history partnering and leading diverse expertise teams, partners, or direct reports within a Marketing organization or agency.
    • A passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining complex media and industry trends.
    • Expertise in using Smartsheets, BrandMaker or Workfront.
      Required Education :
      • Bachelor's degree in advertising, marketing, or communications, or equivalent work experience.
        Additional Information :
        Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

        #DPEPFLA
        DPEPMarketing

Keywords: Parks, Experiences and Products, Hollywood , Engagement Manager (CE Mgr III) - Strategy, Planning & Integration*, Executive , Hollywood, Florida

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