Vice President, Creative Services and Community Relations - NBC6/T51

Company: NBC Universal
Location: Miramar
Posted on: May 12, 2022

Job Description:

Vice President, Creative Services and Community Relations - NBC6/T51 69428BR Marketing NBCUniversal Local Responsibilities Reporting to the President and General Manager, the Vice President, Creative Services and Community Relations will provide overall creative services, marketing strategy and brand direction to drive viewership for NBC 6 and Telemundo 51 as well as oversee community relations for the stations. As a member of the leadership team for the duopoly, this position will lead the overall strategy and execution of marketing plans for TV, out of home, websites, and mobile platforms in the Miami- Ft. Lauderdale, FL market.

Responsibilities
--- Develop and execute marketing strategies and plans to define the brand, build awareness and drive consumption
--- Provide competitive analysis of the marketplace and develop strategies for growing and retaining consumer groups
--- Cultivate and lead external partnerships with local community organizations and local corporate social responsibility efforts.
--- Oversee production support for station public service campaigns, event sponsorships and other related community projects as well as FCC compliance reporting.
--- Oversee local Telemundo programming including grid distribution, preemptions, and contingencies.
--- Collaborate with News Management on station strategies, marketing plans and topical promotion on air and across platforms
--- Source and manage internal and external agencies, media partners and vendors to execute multimedia marketing tactics, including writing briefs, evaluating creative, managing budgets and developing outside media plans
--- Manage and oversee day-to-day details on advertising campaigns and media buys
--- Develop and execute marketing plan for station initiatives, special events and programming
--- Analyze and interpret station marketing research
--- Work effectively with clients and agencies in support of the Sales Department
--- Work in partnership across a number of markets and other NBC properties
--- Grow and develop the creative services team Qualifications/Requirements --- Minimum 10 years of relevant, successful and progressive Creative Services and/or Marketing experience, with a supervisory-level background at a broadcast, local station, cable television or related environment
--- Bilingual - English / Spanish
--- Must have unrestricted work authorization to work in the United States.
--- Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program. Desired Characteristics --- Consumer marketing across multiple media, including creative management
--- Deep knowledge of multimedia and marketing trends
--- Proven business partner with the ability to guide and counsel on a wide variety of brand integrations and initiatives
--- Strong strategic and analytical skillset
--- Superior verbal, written and presentation skills
--- Ability to work under pressure with tight deadlines and quickly changing objectives/priorities
--- Proven track record in managing teams
--- Experience developing and managing budgets
--- Strong knowledge of digital media and social media across multiple platforms
--- Relevant local stations industry experience a plus
--- Able to work a Flexible Schedule and Shifts, including nights and weekends
--- Bachelor's Degree in Marketing or related field Sub-Business NBCUOTS - TLM WSCV Experienced City Miramar State/Province Florida Country United States About Us NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal's commitment and how we are making an impact. Notices NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

NBCUniversal is an equal opportunity employer and will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

Keywords: NBC Universal, Hollywood , Vice President, Creative Services and Community Relations - NBC6/T51, Executive , Miramar, Florida