Director of Marketing
Company: High Voltage Staffing
Location: Miramar
Posted on: May 12, 2022
Job Description:
Do you have a minimum of 5 years working in Digital Marketing?Do
you have a minimum of 2 years hands-on experience in paid search
advertising (Google Ads, Facebook, etc)?Are you looking for a fun
industry to work in?Do you live in Dallas, South Florida, Palm
Desert or Phoenix?If so we have an amazing opportunity for you.We
are looking for a Director, Acquisition Marketing to drive growth
and conversions.The candidate will own our paid acquisition
strategy and the optimization of our marketing data and reporting
tools. The ideal candidate has a strong background in performance
marketing with experience launching, managing, and scaling paid ad
campaigns. The Director of Acquisition should also have a solid
technical and quantitative foundation with a strong understanding
of data collection, segmentation, and analysis. The right candidate
understands the relationship between marketing and creative and is
comfortable transitioning between strategy work and execution; all
while being a strong process partner across all levels of the
organization.Essential Functions:
- Own the customer conversion funnels for all paid channels
including the development and management of a robust testing plan
to maximize conversion.
- Fully own the company's paid search accounts (Google Ads,
Facebook, CTV, etc) from strategy to the day-to-day execution and
optimizations.-Own and manage all organic social pages including
the creative, content, and scheduleOversee email marketing email
campaigns and calendars. Own the email lifecycle strategy and
create content for auto generated and promotional campaigns.
- Develop an aggressive testing plan for creative and new
channels/ tactics to ensure the right channel mix and messaging for
each audience.
- Manage implementation of all ad operations requirements
including tracking, tagging, and ensuring seamless integration
across pixels and platforms.
- Build forecasts for acquisition channels using historical brand
data as well as industry and channel benchmarks
- Own the acquisition channel budget including total spend needs
and allocation with expected returns
- Build KPIs framework and establish targets that support our
aggressive growth Goals. Report KPIS for each channel on a weekly
basis.
- Examine website performance and conversion to advise on ways to
eliminate friction in customer journeys.
- Direct affiliate marketing agency to further develop affiliate
program/channel
- Report weekly and monthly on channel performance and
optimizationsThe Ideal Candidate:
- 5+ years of performance/growth marketing experience with a
proven track record of optimizing and scaling paid campaigns on
multiple channels
- 2+ years of hands-on experience in paid search advertising
(Google Ads, Facebook, etc) with a high level of proficiency
- Experience working across and managing agency partners on a
number of platforms and channels including but not limited to paid
search, paid social, programmatic,CTV/ OTT, newsletter and
editorial advertising, and podcast advertising
- Experience building acquisition forecasts including budget and
performance targets related to CAC, LTV, ROAS, and revenue
projections.
- A strong understanding of industry-standard marketing platforms
and analytics tools and experience working with technical teams to
ensure proper implementation and optimization of marketing
technology stack.
- Experience in creative testing and iteration, understanding the
balance between brand and performance while driving scale.
- Experience managing and working cross-functionally with key
company stakeholders.
- The ability to think about long-term, big picture goals while
simultaneously focusing on immediate, short-term needs.
- Data-driven, results-oriented, and detail-focused with the
ability to translate data into actionable next steps
- Self-starter mentality with the ability to pivot as needed to
achieve project goalsExcellent benefits including Medical, Dental,
Vision, Matching 401K, etcStarting Salary between $100,000 -
$120,000
Keywords: High Voltage Staffing, Hollywood , Director of Marketing, Advertising , Miramar, Florida
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